Writing

March 19, 2026
What You Measure Is What You Get

Most companies track the wrong things and call it performance. The metrics you choose are the sheet music — and whatever you put on the stand is what your team will play.

March 16, 2026
Building more with… more

It is a poor craftsman who blames their tools. But also, shitty tools suck. Emmett, the venture engine that runs the operational side of Meridian, is named afte

March 12, 2026
The List of Ten Priorities

Ask almost any leadership team what their priorities are and you will get a list. Usually somewhere between eight and twelve items, formatted in a slide or a do

March 10, 2026
I gave an AI a job title and it changed how I use it

For a long time I used AI assistants the way most people do: open a chat, ask a question, get an answer, close the tab. This was cool, and it provided value. I

March 5, 2026
The Meeting That Earns Its Time

When I receive a meeting invitation without an agenda, I decline it. This is not a quirk or a policy — it is a direct expression of how I think about work. Outc

March 4, 2026
I run two autonomous AI agents on a $80 computer

My Raspberry Pi 5 cost about $80 on Amazon. I bought it to block ads on my home network. It didn't do a great job at that. Then I turned it into a remote contro

March 3, 2026
Now I use Notion as my company's nervous system

At Meridian, every instruction set, every workflow, every architecture decision lives in Notion. Not as documentation after the fact. As the source of truth bef

February 26, 2026
I Hate to Sprint

I have a complicated relationship with running. The Army deserves most of the blame for that, having used it as both training and punishment, sometimes simultan

February 19, 2026
The Behavior Is the System

We've all seen Company Values. They are printed on the office walls, embedded in the onboarding deck, referenced in the all-hands meeting once a quarter. The la

February 6, 2026
Why I built on Railway instead of AWS

The first version of every product I've built runs on Railway. Here's why: Railway does one thing well: it takes a GitHub repo and runs it. You push code, it de

January 13, 2026
The cold email stack that doesn't require a sales team

Five tools. One job each. No overlap. A brief case study of how the Beacon agents runs cold email for Rebuilt. Apollo finds gym owners by business type, title,

January 8, 2026
Building fast is a moral position

Slow builds are expensive. Expensive builds die. Founders run out of energy. Companies run out of runway. Significant others run out of patience. For a solo fou

January 2, 2026
Why $20K MRR and not a Series A

The default ambition in startup culture is to raise money, grow fast, and figure out the business model later. That's a valid path for some founders building so

January 1, 2026
Meridian is a centerline, not a ladder

Most of the frameworks people use to organize their work life treat it as a ladder you climb. Each rung is a bigger title, a bigger check, a bigger company. I l

December 29, 2025
Mission first, people always

I learned a lot of things in the Army that I use even now, 20+ years after I joined. I picked up lots of cool techniques, and skills, and creative profanities.

Everett Steele
Everett Steele Founder of Meridian, a venture studio building software companies with AI. He writes about operations, building, and the way he thinks about both. Father, Husband, Veteran, ATLien. Connect on LinkedIn